Audience research
FIRE YouTube UK sponsor-brief checklist: ISA, pension and FCA checks
Use a UK FIRE YouTube sponsor-brief checklist to keep ISA and pension figures distinct, document FCA promotion checks and match reviewed wording to release files.
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Audience research
Audience research
Briefing female finance influencers: UK rules and checks
How UK brands brief female finance influencers: the pension-gap case, the FSMA, FCA and ASA rules on paid posts, and the checks to run before signing a creator.
Audience research
Researching finance audiences without asking about anyone's wealth
Research England finance audiences with ethical recruitment, safe questions and traceable evidence while avoiding personal advice and false precision.
Audience research
Finance creators buyer personas: an evidence-led approach
Build finance creators buyer personas from observed evidence, with a UK partnership example and safeguards for sensitive data.
Audience research
Auditing rival finance content for sources, permissions and disclosures
Audit finance content competitors in England through public claims, sources, permissions, disclosures and corrections without copying their work.
Audience research
Interview prompts for finance audiences that never invite an advice request
Seven interview prompts help England finance creators study adult money tasks without soliciting advice requests or collecting avoidable sensitive data.
Audience research
Finance creators survey tools: four routes compared
Compare four finance creators survey tools for UK audience evidence, each weighed by privacy exposure, recruitment control and bias risk before you buy.
Audience research
Defining a finance audience by money task and trigger, not age or income alone
Define a finance audience by a money task and its trigger, use public data, recruit for range, protect participants and test the definition before commissioning.